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  • Writer's pictureMeg Maran

Why Companies Should Hire a Digital Marketing Contractor Instead of a W2 Employee

If you’re a business owner with ambitious goals for your company’s growth, and you’re STILL not outsourcing your digital marketing services, then you cannot afford to skip this article.

Hi! I'm Meg Maran. I'm a Digital Marketing Specialist who works with small to mid-sized business owners to propel them to success. I’m dedicated to understanding YOUR business in order to increase sales and conversions. I don’t just deliver products. I provide long-term, sustainable solutions for the savvy entrepreneur.

Companies aiming to stay competitive need effective strategies to reach their target audience, build brand awareness, and drive sales. Consider major, influential brands like Apple and Google whose savvy leaders have been taking advantage, and riding the benefits of collaborating with digital marketing contractors on their most recognized marketing campaigns. Do they know something you don’t? Well, not anymore…

Here are 8 undeniable reasons why contracting a digital marketing expert is the best way to achieve your ambitious business goals.

1. Lower Overhead Costs:

Hiring a W2 employee comes with significant expenses beyond just salary. Companies must account for benefits such as health insurance, retirement plans, paid time off, and other perks. Additionally, there are costs associated with office space, equipment, and training. In contrast, a digital marketing contractor typically works on a per-project or retainer basis, and businesses only pay for the services they need, when they need them. This results in substantial cost savings.

2. Flexibility in Budget Allocation:

Contractors offer more flexibility in budgeting. Companies can scale their marketing efforts up or down depending on the season, campaign requirements, or market conditions without being locked into a long-term financial commitment. This flexibility is particularly advantageous for small to medium-sized enterprises with variable cash flows.

3. Expertise Across Various Domains:

Digital marketing encompasses a broad range of activities, including SEO, content marketing, social media management, email marketing, PPC advertising, and analytics. Finding a single W2 employee proficient in all these areas is challenging and often unrealistic. Contractors, on the other hand, are usually specialists in one or more areas of digital marketing. By hiring contractors, companies can access top-tier talent with specific expertise tailored to their current needs.

4. Staying Current with Trends:

The digital marketing landscape is continually changing, with new tools, algorithms, and trends emerging regularly. Contractors, who depend on their reputation and success in the field, are more likely to stay up to date with the latest developments and best practices. This ensures that companies benefit from cutting-edge strategies and technologies without having to invest in continuous training for their in-house staff.

5. Quick Implementation:

Hiring a full-time employee involves a lengthy process of recruitment, interviewing, and onboarding. This can delay the implementation of urgent marketing campaigns. Contractors, conversely, can often start working immediately, bringing their expertise to the table without the need for extensive onboarding. This agility allows businesses to respond swiftly to market opportunities and challenges.

6. Focus on Core Business Activities:

Outsourcing digital marketing to contractors allows business owners and in-house teams to concentrate on their core competencies. Instead of diverting time and resources to manage complex marketing strategies, companies can focus on product development, customer service, sales, and other critical areas, thereby enhancing overall productivity and performance.

7. Reduced Risk of Hiring Mistakes:

Hiring a full-time employee is a significant commitment, and if the hire turns out to be a poor fit, the repercussions can be costly and time-consuming. Contractors, however, work on a short-term or project basis, making it easier for companies to make adjustments if the contractor’s performance does not meet expectations. This reduces the risk associated with long-term employment contracts.

8. Adaptability to Changing Needs:

Business needs can change rapidly, and what a company requires today might differ from what it needs tomorrow. Contractors offer the adaptability to bring in different skill sets as the company’s marketing needs evolve. This adaptability ensures that companies can continuously align their marketing efforts with their strategic goals without the constraints of a rigid workforce structure.

Hiring a digital marketing contractor provides businesses with a cost-effective, flexible, and efficient solution to meet their marketing needs. The ability to access specialized skills, stay current with industry trends, and quickly adapt to changing demands makes contractors an attractive option over traditional W2 employees. By leveraging the expertise of digital marketing contractors, companies can enhance their marketing strategies, improve their competitive edge, and ultimately drive business growth.

Now, where to start when hiring a Digital Marketing Contractor?

Well, you're here, so I would suggest you start by reaching out to me to discuss your business goals and marketing needs. Complete the contact form at the bottom of this page, or email me directly at:

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© 2020 by Meg Maran Marketing

Tel. 469-912-6983

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